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PRIVACY POLICY
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POLICY SUMMARY
Personal Data processed for the following purposes and using the following services:
Contacting the User
Mailing list or newsletter
Personal Data: email; first name; last name
Contact form
Personal Data: email; first name; last name; phone number; various types of Data
Phone contact
Personal Data: phone number
Handling payments
PayPal
Personal Data: various types of Data as specified in the privacy policy of the service
Payment by bank transfer
Personal Data: billing information; first name; last name; payment details
Tag Management
Google Tag Manager
Personal Data: Tracker
Data collection management and online surveys
Facebook Lead Ads
Personal Data: city; country; date of birth; email; first name; gender; last name; phone number; physical address; Tracker; Usage Data; ZIP/Postal code
Interaction with live chat platforms
WhatsApp Business Chat widget
Personal Data: contents of the message or email; data communicated during the use of the service; date of the message; first name; last name; message sender; phone number; profile picture; responses to questions; time the message was sent; user contents
Traffic optimization and distribution
Cloudflare
Personal Data: Tracker
Advertising
Meta ads conversion tracking (Meta Pixel) and Facebook Lookalike Audiences
Personal Data: Tracker; Usage Data
Meta Audience Network
Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data
Privacy preferences collection
iubenda Cookie Solution
Personal Data: Tracker
Registration and authentication
Facebook Authentication
Personal Data: Tracker; various types of Data as specified in the privacy policy of the service
Registration and authentication provided directly by this Website
Direct registration
Personal Data: various types of Data
Remarketing and behavioral targeting
Facebook Remarketing
Personal Data: Tracker; Usage Data
Facebook Custom Audience
Personal Data: email; Tracker
Platform services and hosting
PrestaShop
Personal Data: various types of Data as specified in the privacy policy of the service
Analytics
Meta Events Manager and WordPress Stats
Personal Data: Tracker; Usage Data
Google Analytics 4
Personal Data: number of Users; session statistics; Tracker; Usage Data
Displaying content from external platforms
Google Fonts, Google Maps widget, and Font Awesome
Personal Data: Tracker; Usage Data
Information on how to opt-out of interest-based advertising
In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to opt-out of interest-based advertisements within the dedicated section of the Cookie Policy.
Further information on the processing of Personal Data
Selling goods and services online The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery. The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment provided. The Payment Data collected by this Website depends on the payment system used.
CONTACT INFORMATION
Data Controller
Ikon Srl Via Enrico Mattei, 13, 60027 Osimo AN - Italy Owner email address: info@ikonsrls.it
FULL POLICY
Data Controller
Ikon Srl Via Enrico Mattei, 13, 60027 Osimo AN - Italy Owner email address: info@ikonsrls.it
Types of Data collected
Among the types of Personal Data that this Website collects, by itself or through third parties, there are: Usage Data; Tracker; email; first name; last name; phone number; various types of Data; payment details; date of birth; physical address; city; country; ZIP/Postal code; gender; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); data communicated during the use of the service; responses to questions; user contents; contents of the message or email; profile picture; date of the message; time the message was sent; message sender; number of Users; session statistics.
Complete details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or by specific explanation texts displayed prior to Data collection. Personal Data may be freely provided by the User, or, in case of Usage Data, collected automatically when using this Website.
Users are responsible for any third-party Personal Data obtained, published or shared through this Website.
Mode and place of processing the Data
Methods of processing
The Controller takes appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the Data.
Place
The Data is processed at the Owner's operating offices and in any other places where the parties involved in the processing are located. For further information, please contact the Owner. Depending on the User's location, data transfers may involve transferring the User's Data to a country other than their own. To find out more about the place of processing of such transferred Data, Users can check the section containing details about the processing of Personal Data
Retention time
Unless specified otherwise in this document, Personal Data shall be processed and stored for as long as required by
The purposes of processing
The Data concerning the User is collected to allow the Owner to provide its Service, comply with its legal obligations, respond to enforcement requests, protect its rights and interests (or those of its Users or third parties), detect any malicious or fraudulent acti
For detailed information on the Personal Data used for each purpose, the User may refer to the section "Detailed information on the processing of Personal Data".
DETAILED INFORMATION ON THE PROCESSING OF PERSONAL DATA
Personal Data is collected for the following purposes and using the following services:
Contacting the User
Mailing list or newsletter (this Website) By registering on the mailing list or for the newsletter, the User’s email address will be added to the contact list of those who may receive email messages containing information of commercial or promotional nature concerning this Website. Your email address might also be added to this list as a result of signing up to this Website or
after making a purchase. Pers
onal Data processed: email; first name; last name.
Contact form (this Website) By filling in the contact form with their Data, the User authorizes this Website to use these details to reply to requests for information, quotes, or any other kind of request as indicated by the form’s header.
Personal Data processed: email; first name; last name; phone number; various types of Data.
Phone contact (this Website) Users who provided their phone number might be contacted for commercial or promotional purposes related to this Website, as well as for fulfilling support requests.
Personal Data processed: phone number.
Handling payments
Unless otherwise specified, this Website processes any credit card, bank transfer or other means of payment via external payment service providers. In general, and unless otherwise stated, Users are requested to provide their payment details and personal information directly to such payment service providers. This Website is not involved in the collection and processing of such information: instead, it will only receive a notification from the relevant payment service provider as to whether the payment has been successfully completed.
PayPal (PayPal Inc.) PayPal is a payment service provided by PayPal Inc., which allows Users to make online payments.
Personal Data processed: various types of Data as specified in the privacy policy of the service.
Place of proces
sing: See PayPal privacy policy – Privacy Policy.
Payment by bank transfer (this Website) In the event that the chosen payment method is a direct bank transfer to the account indicated by this Website, the Controller will collect the User's payment data, namely the ordering party's account number, SWIFT code, Bank, and the name of the ordering party. Such data will be collected and processed exclusively within the scope of the transaction and for invoicing purposes only.
Personal Data processed: billing information; first name; last name; payment details.
Tag Management
This type of service helps the Owner to manage the tags or scripts needed on this Website in a centralized manner. This results in the Users' Data flowing through these services, potentially resulting in the retention of this Data.
Google Tag Manager (Google Ireland Limited) Google Tag Manager is a tag management service provided by Google Ireland Limited.
Personal Data processed: Tracker.
Place of processing: Ireland – Privacy Policy.
Data collection management and online surveys
This type of service allows this Website to manage the creation, deployment, administration, distribution and analysis of online forms and surveys in order to collect, save and reuse Data from any responding Users. The Personal Data collected depends on the information requested and provided by the Users in the corresponding online form.
These services may be integrated with a wide range of third-party services to enable the Owner to take subsequent steps with the processed Data - for example, contact management, message sending, analytics, advertising and payment processing.
Facebook Lead Ads (Meta Platforms, Inc.) Facebook Lead Ads is an advertising and data collection service provided by Meta Platforms, Inc. that allows showing advertisements to Users in the form of forms pre-populated with Personal Data from their Facebook profiles, such as names and email addresses. Depending on the type of ad, Users may be requested to provide further information. Submitting the form implies the collection and processing of this Data by the Controller under this privacy policy and solely for the specific purpose stated in the form and/or within this privacy policy, where applicable. Users can exercise their rights at any time, including the right to withdraw consent to the processing of their Data, as specified in the section containing information on User rights in this privacy policy.
Personal Data processed: city; country; date of birth; email; first name; gender; last name; phone number; physical address; Tracker; Usage Data; ZIP/Postal code.
Place of processing: United States – Privacy Policy – Opt out.
Interaction with live chat platforms
This type of service allows Users to interact with third-party live chat platforms directly from the pages of this Website, for contacting and being contacted by this Website’s support service. If one of these services is installed, it may collect Usage Data in the pages where it is installed, even if the Users do not use the service. Automated live chat conversations may be recorded.
WhatsApp Business Chat widget (Meta Platforms Ireland Limited) The WhatsApp Business Chat widget is a service for interacting with the WhatsApp live chat platform, provided by Meta Platforms Ireland Limited.
Personal Data processed: contents of the message or email; data communicated during the use of the service; date of the message; first name; last name; message sender; phone number; profile picture; responses to questions; time the message was sent; user contents.
Place of processing: Ireland – Privacy Policy.
Traffic optimization and distribution
This type of service allows this Website to distribute their content using servers located across different countries and to optimize their performance. Which Personal Data is processed depends on the characteristics and the way these services are implemented. Their function is to filter communications between this Website and the User’s browser.
Cloudflare (Cloudflare Inc.) Cloudflare is a traffic optimization and distribution service provided by Cloudflare Inc.
The way Cloudflare is integrated means that it filters all the traffic through this Website, i.e. communication between this Website and the User’s browser, while also allowing analytical data f rom this Website to be collected. Personal Data processed: Tra
cker. Place of processing: United States – Privacy Policy.
Advertising
Some of the services listed below may use Trackers to identify Users or use behavioral retargeting techniques, i.e. displaying ads tailored to the User’s interests and behavior, or to measure ad performance. For more information, please check the privacy policies of the respective services. Generally, services of this type offer the option to opt-out of such tracking. In addition to any opt-out feature provided by any of the services listed below, the User may read more on how to opt-out of interest-based advertising in the dedicated section "How to opt-out of interest-based advertising" in this document.
Meta ads conversion tracking (Meta Pixel) (Meta Platforms, Inc.) Meta ads conversion tracking (Meta Pixel) is an analytics service provided by Meta Platforms, Inc. that connects data from the Meta advertising network with actions performed on this Website. The Meta Pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Audience Network.
Personal Data processed: Tracker; Usage Data.
Place of processing: United States – Privacy Policy – Opt out.
Facebook Lookalike Audiences (Meta Platforms, Inc.) Facebook Lookalike Audiences is an advertising and behavioral targeting service provided by Meta Platforms, Inc. that uses Data collected through the Facebook Custom Audience service to show advertisements to Users with behaviors similar to Users who are already in a Custom Audience list based on their past use of this Website or their interaction with relevant content through Facebook applications and services. Based on this Data, personalized ads will be shown to Users suggested by Facebook Lookalike Audiences. Users can choose not to use Facebook Trackers for ad personalization by visiting this opt-out page.
Personal Data processed: Tracker; Usage Data.
Place of processing: United States – Privacy Policy – Opt Out.
Meta Audience Network (Meta Platforms, Inc.) Meta Audience Network is an advertising service provided by Meta Platforms, Inc. For an understanding of Facebook's data use, please consult Facebook's data policy. To allow Meta Audience Network to function, this Website may use some mobile device identifiers (including Android Advertising ID or Advertising Identifier for iOS) or technologies similar to cookies. Among the ways through which Audience Network proposes advertising messages to the User is also the use of the latter's advertising preferences. The User can control the sharing of their advertising preferences within Facebook's Ad settings. The User can opt-out of some Audience Network targeting functions through their device settings. For example, they can modify the advertising settings available for mobile devices, or follow the instructions applicable to Audience Network that may be present within this privacy policy.
Personal Data processed: unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Tracker; Usage Data.
Place of processing: United States – Privacy Policy – Opt Out.
Privacy preferences collection
This type of service allows this Website to collect and store Users' preferences regarding the collection, use and processing of their personal information, as required by applicable privacy legislation.
iubenda Cookie Solution (iubenda srl) The iubenda Cookie Solution allows the Owner to collect and store Users' preferences regarding the processing of personal data and in particular the use of Cookies and other Trackers on this Website.
Personal Data processed: Tracker.
Place of processing: Italy – Privacy Policy.
Registration and authentication
By registering or authenticating, Users allow this Website to identify them and give them access to dedicated services. Depending on what is described below, registration and authentication services may be provided by third parties. In this case, this Website may access some Data stored by the third-party service used for registration or identification. Some of the services listed below may also collect Personal Data for targeting and profiling purposes; to learn more, please refer to the description of each service.
Facebook Authentication (Meta Platforms, Inc.) Facebook Authentication is a registration and authentication service provided by Meta Platforms, Inc. and connected to the Facebook social network.
Personal Data processed: various types of Data as specified in the privacy policy of the service; Tracker.
Place of processing: United States – Privacy Policy.
Registration and authentication provided directly by this Website
By registering or authenticating, the User allows this Website to identify them and give them access to dedicated services. Personal Data is collected and stored exclusively for registration or identification purposes. The Data collected are only those necessary to provide the service requested by the User.
Direct registration (this Website) The User registers by filling out the registration form and providing their Personal Data directly to this Website.
Personal Data processed: various types of Data.
Remarketing and behavioral targeting
This type of service allows this Website and its partners to inform, optimize and serve advertising based on past use of this Website by the User. This activity is facilitated by tracking Usage Data and using Trackers to collect information, which is then transferred to the partners that manage the remarketing and behavioral targeting activity.
Facebook Remarketing (Meta Platforms, Inc.) Facebook Remarketing is a remarketing and behavioral targeting service provided by Meta Platforms, Inc. that connects the activity of this Website with the Facebook advertising network.
Personal Data processed: Tracker; Usage Data.
Place of processing: United States – Privacy Policy – Opt Out.
Facebook Custom Audience (Meta Platforms, Inc.) Facebook Custom Audience is a remarketing and behavioral targeting service provided by Meta Platforms, Inc. that connects the activity of this Website with the Facebook advertising network. Users can choose not to use Facebook Trackers for ad personalization by visiting this opt-out page.
Personal Data processed: email; Tracker.
Place of processing: United States – Privacy Policy – Opt Out.
Platform services and hosting
These services have the purpose of hosting and running key components of this Website, making it possible to provide this Website from a single platform. These platforms provide the Owner with a wide range of tools such as, for example, analytical tools, for managing user registration, for managing comments and the database, for e-commerce, for processing payments, etc. The use of such tools implies the collection and processing of Personal Data. Some of these services work through servers geographically located in different places, making it difficult to determine the exact location where Personal Data is stored.
PrestaShop (PrestaShop S.A.) PrestaShop is a platform provided by PrestaShop S.A. that allows the Owner to develop, operate and host an e-commerce website.
Personal Data processed: various types of Data as specified in the privacy policy of the service.
Place of processing: France – Privacy Policy.
Analytics
The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.
Meta Events Manager (Meta Platforms Ireland Limited) Meta Events Manager is an analytics service provided by Meta Platforms Ireland Limited. By integrating the Meta Pixel, Meta Events Manager can provide the Owner with insights into traffic and interactions on this Website.
Personal Data processed: Tracker; Usage Data.
Place of processing: Ireland – Privacy Policy.
Google Analytics 4 (Google Ireland Limited) Google Analytics is an analytics service provided by Google Ireland Limited (“Google”). Google utilizes the Data collected to track and examine the use of this Website, to prepare reports on its activities and share them with other Google services. Google may use the Data collected to contextualize and personalize the ads of its own advertising network.
In Google Analytics 4, IP addresses are used at collection time and then discarded before Data is logged in any data center or serv er. To learn more, you can consult Google's official documentation. For an understanding of Google's data use, please consult Google's partner policy. Personal Data processed: number of Users; session statistics; Tracker; Usage Data.
Place of processing: Ireland – Privacy Policy – Opt Out.
WordPress Stats (Aut O’Mattic A8C Ireland Ltd.)
WordPress Stats is an analytics service provided by Aut O’Mattic A8C Ireland Ltd. Personal Data processed: Tracker; Usage Data.
Place of processing: Ireland – Privacy
Policy.
Displaying content from external platforms
This type of service allows you to view content hosted on external platforms directly from the pages of this Website and interact with them.
Google Fonts (Google Ireland Limited)
Google Fonts is a typeface visualization service provided by Google Ireland Limited that allows this Website to incorporate content of this kind on its pages. Personal Data processed: Tracker; Usage Data.
Place of processing: Ireland – Privacy Policy.
Google Maps widget (Google Ireland Limited) Google Maps is a maps visualization service provided by Google Ireland Limited that allows this Website to incorporate content of this kind on its pages.
Personal Data processed: Tracker; Usage Data.
Place of processing: Ireland – Privacy Policy.
Font Awesome (Fonticons, Inc.) Font Awesome is a typeface visualization service provided by Fonticons, Inc. that allows this Website to incorporate content of this kind on its pages.
Personal Data processed: Tracker; Usage Data.
Place of processing: United States – Privacy Policy.
COOKIE POLICY
This Website uses Trackers. To learn more, Users may consult the Cookie Policy.
FURTHER INFORMATION FOR USERS
Legal basis of processing
The Owner may process Personal Data relating to Users if one of the following applies:
Users have given their consent for one or more specific purposes.
Provision of Data is necessary for the performance of an agreement with the User and/or for any pre-contractual obligations thereof.
Processing is necessary for compliance with a legal obligation to which the Owner is subject.
Processing is related to a task that is carried out in the public interest or in the exercise of offici
al authority vested in the Owner. Processing is necessary for the purposes of the legitimate interests pursued by the Owner
or by a third party.
In any case, the Owner will gladly help to clarify the specific legal basis that applies to the processing, an
Further information on retention time
Unless specified otherwise in this document, Personal Data shall be processed and stored for as long as required by the purpose they have been collected for and may be retained for longer due to applicable legal obligation or based on the User’s consent.
Therefore:
Personal Data collected for purposes related to the performance of a contract between the Owner and the User shall be retained until such contract has been fully performed.
Personal Data collected for the purpos
es of the Owner’s legitimate interests shall be retained as long as needed to fulfill such purposes. Users may find specific information regarding the legitimate interests pursued by the Owner within the relevant sections of this document or by contacting the Owner. The Owner may be allowed to retain Personal Data for a longer period whenever the User has given consent to such processing,
as long as such consent is not withdrawn. Furthermore, the Owner may be obliged to retain Personal Data for a longer period whenever required to do so for the performance of a leg al obligation or upon order of an authority.
Once the retention period expires, Personal Data shall be deleted. Therefore, the right to access, the right to er
